Historically, large retailers and manufacturers have relied on one or two liquidators for dealing with their returned and excess merchandise. Over the past few years however, a shift has taken place: many organizations are bypassing traditional liquidation methods and incorporating technology-based programs for obsolete inventory into their overall business strategy (or as we like to call it, “Liquidation 2.0”). This includes launching customized B2B online auction marketplaces that connect returned and excess merchandise directly to business buyers. EBay makes a great analogy: the web-based platform allows people to buy and sell products directly to one another via a transparent process. These B2B online auction marketplaces serve the same purpose, but provide a direct sales channel between businesses. The result is a level playing field for all business buyers, big and small, to compete for the inventory – no more middlemen preventing you from getting a fair shot at it.