Are you having trouble accessing excess inventory buyers? Is your current liquidation strategy recovering very little value or dragging down your operational efficiency? In either case, you stand to benefit from moving away from your traditional liquidation solutions and partnering with B-Stock. Here we discuss how B-Stock drives higher recovery and one key tip our team has found to bolster your bottom line.

Why Partner with B-Stock?

B-Stock is led by veterans in the secondary market and reverse logistics space with decades of experience running successful online auctions. Our auction experts continuously analyze our entire network of buyers and sellers and deliver insights to you. Further, all our partners receive a dedicated account manager to advise them on building high-performing marketplaces and auctions. In fact, the world’s top retailers rely on our team to move all types of unsold inventory and push their recovery and efficiency to new heights. Some common metric of success include ever-increasing:

  • registrations to bid in a marketplace
  • first time auction bidders
  • bidders per auction
  • total bids per auction

Why Do These Metrics Matter?

Increased registrations, bidders, and actual bids promotes a competitive environment. When vying for your excess inventory, buyers become emotionally invested in the bidding process—a scientifically observed phenomenon. They’ll want to continue bidding to win that coveted lot while a ticking clock creates a sense of urgency. If you keep your auctions frequent and regular, even those that are outbid will be back later to try again. Increased engagement is always a win-win—you get the best price available, and no buyer pays more than they’re willing to. By using B-Stock’s approach, you’re essentially reestablishing fair market price every auction.

Use Your Name to Engage Excess Inventory Buyers

Auctions are one thing, but how can you take recovery to the next level? Often, the answer is to put a face on your liquidation operation.

A very successful auction-based liquidation strategy includes using a retailer’s brand to help promote auctions and bring in buyers. The B-Stock Network data shows that buyers tend to buy more from name brands they trust, as compared to a name they’ve never seen before. Design your private storefront to showcase your respected brand name and style, and buyers instantly know and trust you as a source of goods to fuel their own business

One large eCommerce retailer was able to meet and exceed their recovery goals when they leveraged their brand equity. Within a month of branding their storefront and URL, the marketplace experienced a 60% jump in bids. Within just days, 15 new excess inventory buyers began participating in auctions, driving competition up.  Following this change, the recovery rate increased by 51% after just two months.

Build a Liquidation Strategy That Protects Your Brand

Using your brand equity may seem obvious, but many businesses are reluctant to do so. If you’re concerned about your brand reputation, B-Stock has you covered. Your auctions are only open to those you allow. If you want, you can simply take all comers to move your lots out as fast as possible. Alternatively, you can handpick a smaller pool of vetted buyers that will uphold your hard-won image and respect your primary channels.

Beyond Just Branding

While flexing a well-known name can help immensely, it’s just one of many liquidation strategy suggestions we can make.

For example, we might suggest optimizing your lot size—some excess inventory buyers prefer smaller lots while others buy by the truckload. Our specialists might also suggest adjusting your starting bids, auction times, listing details, and more. The finer points of liquidation strategy for your business will depend on several factors, and our specialists can leverage a massive collection of data points and automation technologies to help you recover more.

Who’s Using B-Stock to Access Excess Inventory Buyers?

Check out some of our other client success stories:

Contact B-Stock Today

If you’re ready to take your liquidation strategy to the next level, reach out to us today. We’ll show you why top retailers around the globe trust us to help move their returned, excess, and damaged goods. With a complete, dedicated solution in your corner, you’ll recover value from your unsold inventory faster than you ever thought possible. 

 

Join the largest global network of B2B liquidation marketplace

Request Demo

More from the B-Stock Blog

The Excess Inventory Challenge

In a 2021 blog post, the online retail platform company Shopify describes e-commerce returns and the excess inventory buildup that they cause as a ‘disease.’ A strong diagnosis. However the numbers do back it up. According to the National Retail…

May 24 2022 · 9 min read

Shipping: Auction Lot Shipping Methods

You win your first auction lot and can’t wait to receive your first shipment, but how do you make sure it arrives safe and sound? Depending on which marketplace you bought the merchandise from, the shipping styles will vary. In…

May 23 2022 · 5 min read

Buying Wayfair EU Furniture Returns: What you need to know

Wayfair is a trusted online furniture retailer for millions of shoppers across the world. In fact, it has 25.4 million active customers and counting! With corporate offices in Berlin and Boston, and 18 fulfilment and 28 delivery centres across Germany,…

May 18 2022 · 7 min read

Like what you see?

Subscribe to our newsletter to get the latest news from B-Stock.