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It’s a boom…it’s a growth spurt…it’s a full-scale resale revolution hitting the apparel industry! According to a resale report from ThredUp (the world’s largest online thrift and consignment store), the U.S. secondhand apparel market grew 14% in 2024–5X faster than the broader retail clothing market. Not only that, but 58% of consumers shopped secondhand apparel that year. This surge underscores just how fast the secondary market for clothing continues to grow and evolve.
If you’re looking to source liquidation apparel for your small business, B-Stock can help! We offer merchandise from nine of the top 10 U.S. retailers. And with over 30 million units of apparel sold annually across B-Stock, it’s one of our largest–and most in-demand—categories.
With the convenience of shopping online, this opens the door to many new reasons for items to get returned that previously didn’t exist. Let’s take a look at the most common causes consumers return apparel.
Without being able to try on clothes when shopping online, shoppers must do it at home. This contributes to the common practice of buying multiple sizes and sending back the ones that do not fit.
That sweater that was discounted so much it was too much of a bargain to pass up? Oftentimes, buyer’s remorse kicks in afterward when the consumer decides they don’t really need it. Or maybe it’s just too late in the season to wear it. So, back to the retailer it goes.
Whether it’s for a wedding, prom, or a one-time black-tie event, many shoppers won’t hang on to special occasion purchases. Combined with more lenient return policies, this makes it easier for buyers to return these items.
There is a huge flux in terms of fashion categories. There’s more than just jeans, dresses, and pants these days. Buyers have choices in terms of jumpsuits, rompers, denim, high fashion, moderate (basic tees, jeans, skirts, and separates), contemporary (fast fashion and juniors) and traditional (suits and casual work attire) styles. Oftentimes, retailers miss the mark by buying too much ‘fashion’ and not enough core product, leading to an overstock of inventory. And because the lifecycle of fashion products is shortening, retailers have to move it off the floor quickly. This is great for buyers as there is plenty of current and trendy inventory.
Because of the surplus of inventory, retailers and manufacturers aren’t as price-restrictive as before. Additionally, they’re offering different-sized lots to buyers from truckloads to pallets, all in an effort to move the inventory. This gives buyers more flexibility in terms of their budget and storage capabilities.
Before jumping feet first into the booming secondary apparel market, it’s important to know a few things beforehand. Take a look at this list of top things to consider before buying up liquidation apparel.
First and foremost, this is the most important tip we can stress to buyers. Understand what is in the lot you are bidding on. Pay attention to the details (brands, size range, condition of items, etc.). Notice if it says the merchandise is “plus size” or one size only, or if it says customer returns and not new. Read the auction details before you bid.
Much of the merchandise is not brand new. Because of this, you need to understand that there will be a percentage of items in each lot that you won’t be able to sell. It could be something like loose buttons, stains, or a broken zipper. Remember, you will not see every item in every lot before you buy! Be prepared for a ‘mixed bag’ of items in terms of their condition. Unlike other categories (i.e., consumer electronics or appliances), you are not in the business of refurbishing, you will take a loss on some items.
While there is a huge selection of liquidation inventory available, be aware that you may run into out-of-season snags. For example, if you’re looking to begin sourcing spring styles, you may still only find winter coats and warm-weather clothes on certain storefronts. You have to have some patience and flexibility.
Finally, keep in mind that you may not receive the full range of sizes within styles. You can expect a broken assortment and not the full spectrum of sizes when purchasing liquidation apparel.
Buy directly from today’s biggest retailers and brands!
Whether you want to resell liquidation apparel on Poshmark, eBay, ThredUp or others, maintaining a good profit margin is always the bottom line. What are the best ways to do just that? From saving money on sourcing to shipping costs, we’ve broken down the most important ‘need-to-knows’ to get the most out of your investment. Learn more in our article A Poshmark Seller’s Guide to Buying Returned and Overstock Apparel.
When it comes to reselling success, we’ve asked our experts to share their top pro tips. Let’s break down these best practices for reselling liquidation apparel.
Let’s be honest, newer condition is usually more favorable. A bonus? If you can resell an item in its original packaging! It’s always more beneficial to the end user.
To shoppers, brands matter! Even with liquidation apparel, brand names draw more customers to your business as opposed to non-branded merchandise. So, if you’ve got the brand-name goods, advertise them! Believe it or not, luxury brands can be found in clothing auctions, too.
The truth is, you will fetch a higher price selling items in season rather than out of season. As a reseller, you can expect diminished sales and recovery selling merchandise that is out of season.
The more images, the more sales! And showing clothing or brands on models or mannequins…those do even better! Feel free to mix stock images with actual images, but if any of the items are damaged– show that too. You’ve got to be honest in showing the good with the bad.
Ready to start buying? Check out live apparel listings from sellers like Land’s End, Rent the Runway, Hanes, Amazon, Target, and more.
Liquidation apparel typically consists of returned, overstock, or end-of-season merchandise that retailers or manufacturers need to clear out of their inventory. This can include items that were never worn, shelf pulls that were removed from the sales floor, or customer returns that are still in good condition. Buying liquidation apparel is a cost-effective way to source popular brands and styles without paying full wholesale prices.
By purchasing liquidation apparel, you can access a wide variety of name-brand items for a fraction of their original retail cost. This allows you to offer competitive pricing, attract price-conscious customers, and increase your profit margins. Additionally, sourcing liquidation apparel can help diversify your product mix and keep your inventory fresh.
Before bidding on a liquidation lot, review the lot manifest or listing details carefully. Look for information on the condition of the items (new, like-new, returns, etc.), size ranges, and brand mix. Pay attention to any grade or condition codes provided, and read seller descriptions for any potential defects or damages. When you know exactly what you’re getting, it’s easier to align your purchases with your customers’ preferences.
On B-Stock, you’ll find listings for smaller lots ideal for small businesses, as well as larger truckload quantities suited for higher-volume buyers. Shipping methods and costs can also differ by seller—always factor shipping into your total purchase cost to accurately calculate profitability.
Andrea is the lead content writer for B-Stock Solutions, the largest online network of B2B liquidation marketplaces. She specializes in creating buyer resources and tools for entrepreneurs and power buyers looking for liquidated merchandise.

"I feel so confident shopping and bidding on items knowing that I am going to get what I paid for. And if not, there’s a killer customer service team that’s going to make sure everything’s alright in the end. That’s huge. It’s hard to take that risk when you’re first starting out."
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