How the Rise of the Conscious Consumer is Fueling Resale’s Rapid Growth

Not too long ago, the sale of secondhand goods was driven primarily by value: shoppers looking to avoid breaking the bank on big-ticket items or clothes the kids will just grow out of. Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values, in addition to searching for value.

Both socially conscious shopping and the resale sector already were on the rise before COVID, but the pandemic gave a boost to both. In a recent survey from Coresight, 29% of respondents said environmental sustainability was more of a factor in their shopping choices now than before the pandemic.

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