In the world of fast fashion, retailers need to keep the inventory moving. Fashion trends are no longer seasonal or annual. Changes in fashion now happen weekly: specialty retailers like H&M and Zara receive new shipments of clothes every week. Think about it: if someone buys a shirt online the first week of November and then returns it a few weeks later, that item is now a month old and is most likely out of rotation (aka, the retailer will not put it back on shelves). And, even if it’s returned within days, the cost associated with processing it back on a shelf may not be worth it.
Dealing with returned fashion can get extremely expensive when you consider 30% of apparel purchases come back. What’s more, because the fast fashion cycles are so ‘fast’ there is a need to clear existing inventory to make room for new inventory. Given that destroying unsold goods is socially unacceptable—and that the resale market is experiencing exponential growth—specialty apparel retailers and brands are primary candidates to be big players in the secondary market.
B-Stock’s marketplace platform provides apparel retailers a private marketplace to sell items (shelf pulls, returns, and excess goods) directly to a secondary market buyer base. By doing this, retailers gain access to a large buyer network of professional resellers—many of them resell through online marketplaces such as ThredUp and Poshmark where Millennials and Gen Z are two of the biggest consumer groups of used apparel: these two generations are more open to buying used clothing than any other previous generation.
An online marketplace makes it just as easy to sell to a thousand business buyers as it does to five jobbers. Think about it: by making your merchandise available online you’re opening it up to a larger audience, including SMBs and resellers from the U.S. and across the globe. More buyers generate more demand: the competition drives up sales and recovery.
If you’re thinking about leveraging the secondary market to offset loss for your excess inventory—shelf pulls, overstock, and customer returns—we’ve put together a digital flipbook: Five Ways To Offset Loss For Excess Inventory + Protect Your Brand.
The flipbook looks at:
- Recommerce trends and strategies
- How to ensure brand and channel control
- The importance of establishing a consistent sales cycle
- Leveraging online marketplaces to boost efficiency and pricing