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Holiday returns are a lot like the Grinch: out to steal your Christmas cheer. Considering 10 percent of holiday purchases are returned each year, there’s no denying their inevitable arrival in the weeks following December 25. This season will likely bring more returns given heightened consumer expectations of relaxed cross channel return policies and the rise in online shopping (which brings much higher return rates); buyer’s remorse and gift-recipient dislike will also play a large role.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…