GameStop was once comfortable selling large volumes of traded-in mobile phones to a small group of buyers for pre-negotiated prices, but when this trade-in business grew, it became clear they would need a more scalable solution. Enter B-Stock.
To achieve GameStop’s goals—increasing pricing, buyer base, and solution scalability while maintaining complete control of sales—B-Stock built the retailer a branded B2B online storefront where it could sell its trade-in mobile phones directly to a large group of qualified resellers and wireless dealers.
After an initial 1700% increase in buyers, B-Stock’s ongoing demand generation programs continue to drive great new buyers to Gamestop's listings even today. To learn more about how we transformed this unsustainable work into a revenue stream, read the full case study now.