A Fortune 500 retailer had been working with B-Stock to sell its returned and excess inventory via a private B2B storefront, but as pricing and buyer engagement on these mixed lots leveled out, it was clear a new strategy to increase bidding and recovery was needed.
To increase buyer engagement and drive up pricing, B-Stock’s team of marketplace experts recommended that the retailer implement specific data-backed strategies to give their bottom-line performance a boost. After analyzing historical data and buyer behavior, B-Stock helped implement new lotting practices for item categories like electronics, seasonal items, nonperishable foods, and cleaning products.With this seemingly simple change, buyer engagement with the site increased, causing recovery rates to jump significantly, with some categories' recovery rate jumping three-fold.
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