Fortune 500 Appliance Retailer Builds a Better B2B Sales Channel

When a Fortune 500 Home Improvement retailer began receiving a high number of returned appliances back from its customers, their initial reaction was to sell at deep discounts right off their showfloor. However, with a good portion of the returns visibly damaged, this was not a good approach in terms of their brand image. To preserve its reputation as a quality retailer, clear valuable space, and generate higher recovery rates, the business reached out to us.

B-Stock launched a branded B2B storefront where the retailer would be able to quickly and efficiently sell truckload-sized lots from their warehouses to competing business buyers. Just days after launch, thousands of new buyers were registered to bid on these excess appliances.

With new levels of demand helping them clear warehouse space—and a renewed confidence that functional but damaged goods would no longer pose a risk to brand image—the business increased pricing by an impressive 42%.

Interested in learning the details? Read the case study today.