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After a rough few years marked by frantic digital disruption, many traditional retailers are finally getting a handle on omnichannel selling. But as total online sales hit an estimated $138.5 billion this holiday season, up by 13.5% from last year, retailers taking a slice of that pie must contend with a hefty returns tab.
The ensuing process — dubbed reverse logistics — creates a significant burden for retailers that must find cost-effective and efficient ways to manage the surge of returned products being pushed back into the supply chain.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…