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The holiday season is right around the corner and will mark a huge boost in revenue for most retailers: holiday sales can account for as much as 30% of total annual revenue. But on the heels of the biggest shopping season of the year, comes a barrage of returned merchandise that will end up significantly cutting into the bottom line without a proper strategy in place. This season in particular will bring higher return rates as more consumers than ever are expected to shop online (e-commerce return rates are almost double that of brick-and-mortar stores).
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