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UK consumers are expected to spend almost £5bn on black Friday this year, with half of this expected to be spent online. Experts share their Black Friday predictions.
Ben Whitaker, EMEA Director at B-Stock
“With Black Friday coming up, there is no denying that retailers can expect huge numbers of in-store and online sales, but it’s crucial that retailers also safeguard for the high levels of returns that Black Friday can bring. Discounted sales bring impulse buying to a new level, but it doesn’t take long for the returns habit to bed in.”
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