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The rate of customer returns for goods bought online is swelling to a worrisome level as more consumers switch from physical stores to online. The cost to online retailers is substantial. According to research firm Statista, in 2017 total U.S. return deliveries cost merchants (online and brick-and-mortar) $381 billion and the total is expected to reach $550 billion by 2020.
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Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…