Monday Stat: What Consumers Want Before They Buy

Some consumers are dependably loyal, while others need a little convincing. According to Brightpearl, one-fourth of retailers could implement try-before-you-buy options in their stores by 2019. The report found that even if retailers have no return policy or program, consumers have returns on the brain. One fourth of those surveyed said that they had purchased multiple items with the intentions of returning some of their purchases.

“Consumers are demanding this,” said Eric Moriarty, vice president of B-Stock, an online marketplace platform for bulk liquidation. “It’s really competitive out there, and companies are doing everything they can to capture the mindshare of the consumer. One of those is offering really lax customer return policies. Try-before-you-buy is that approach on steroids.”

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