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It’s clear there is a seismic shift happening in retail right now. Once steadfast department stores and high-profile retail chains are announcing massive store closures and bankruptcies, while billions of pounds in sales are moving from in store to online. While this evolving retail climate is creating issues for some, many are successfully shifting their strategy in order to meet the needs of consumers; this includes establishing relaxed return policies to remain competitive and, beyond that, implementing ongoing programmes to effectively deal with those returns.
Today’s consumer purchases happen more rapidly than ever, making returns an unavoidable aspect of the shopping experience. Every year, billions of dollars worth of returned goods make their way back to retailers, often resulting in excess inventory. Many of these…