Hanes Relaunches B2B Resale Marketplace: Hanesbrands Closeouts

B-Stock is pleased to announce the relaunch of Hanesbrands Closeouts – an official B2B resale channel for Hanesbrands Inc. The storefront, hosted on B-Stock’s online auction recommerce platform, will give qualified U.S.-based business buyers direct access to bulk quantities of new/overstock clothing from various Hanesbrands brands, including Hanes, Champion, and Alternative Apparel. 

The inventory available is new-condition and features various sizes and colors of men’s and women’s styles including tees, hoodies, joggers, polos, fleeces, and bomber jackets. It will be offered in less-than-truckload (LTL) quantities with new auction lots listed weekly. The bidding is currently open to qualified, U.S.-based business buyers only. 

Initial listings are located in North Carolina and will be fulfilled by CH Robinson. 

For more details, including storefront terms and conditions, to register to bid, and to view live listings please visit the Hanesbrands Closeouts storefront.  

Hanesbrands is back on the B-Stock platform after a year-and-a-half pause (in which the company pursued different offline resale channels). The storefront originally launched in late 2019, and according to Hanesbrands’ Business Development representative, Ray Randazzo, “between then and early 2023, Hanesbrands resold over four million pieces of apparel to secondary market buyers, enabling a second life for the units.” Randazzo says the company is excited to relaunch the program and bring similar offerings back to the B-Stock platform in 2024. 

As the largest B2B marketplace for returned and excess merchandise, B-Stock is pleased to have Hanesbrands as part of its network of storefronts and sellers, and offer buyers a direct, online channel to purchase apparel from a trusted and iconic brand.

With the apparel resale market growing 15x faster than the primary market and more than half of consumers reporting they’ve purchased a secondhand apparel item in the last year, it’s a perfect time for apparel resellers to capitalize and grow their business! Related: check out The 10 Best Platforms for Reselling Apparel

Visit Hanesbrands Closeouts