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Driving the cost out of your returns process and rethinking whatever program you have in place is a must in today’s highly competitive retail landscape, and can mean the difference between winning and losing.
Everyone’s done it: ordered a few sizes or styles of clothing from an online retailer with the intention of sending back the items that don’t fit. The expectation of free returns prompts this behavior while buyer’s remorse stemming from the customer not being able to touch or try on the product also plays a role.
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