Auction vs. Refurbishment:
Consumer Electronics OEM Playbook

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Auction vs. Refurbishment:<br>Consumer Electronics OEM Playbook
Auction vs. Refurbishment:<br>Consumer Electronics OEM Playbook
Within the consumer electronics industry, the approach that OEMs manage End-of-Life (EOL) and returned products plays a crucial role in their financial success and brand reputation.

When executed effectively, an online B2B list-and-bid solution for reselling trade-in, returned, or outdated electronics can result in a quicker sales cycle and better resale prices compared to in-house refurbishment.

In this playbook, we’ll compare the traditional refurbishment process to liquidation via online B2B sales solution with regard to buyer base, solution efficiency, channel control, and bottom-line profits.

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