A global athletic retailer needed to scale its B2B resale program while maintaining strict channel control. Historically the retailer had relied on an informal, relationship-driven network of fewer than 20 jobbers to manage the sale of its aged, non-RTV inventory. The process was fragmented and inefficient.  To scale and drive better recovery without compromising channel … Continue reading Case Study: Global Athletic Retailer Scales its B2B Resale Program Without Sacrificing Channel Control