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Social media in fashion is driving not only a much faster fashion cycle, but is also pushing more returns as a growing number of consumers ‘snap and send back’.
According to research by Barclaycard, almost one in ten UK shoppers (9%) says that they have bought clothes online to wear once with the aim of posting a photo to social media and subsequently returning their purchases. 35-44-year-olds are the biggest culprits, with nearly one in five (17%) revealing they have bought clothes to wear once for the hashtag moment before returning them.