Rethinking Reverse Logistics for Online Apparel Returns
As virtual shopping bags replace physical ones, it’s important for retailers to update their policies and logistics strategies to align with consumer behavior and expectations.
This is particularly the case when deciding how to handle apparel returns, which boast one of the highest return rates: One in three purchases are sent back.
This trend, and the growing cost associated with it, creates a new urgency for e-retailers to rethink their reverse logistics processes. This includes what happens to the merchandise that cannot be returned to virtual shelves and is slated for liquidation on the secondary market.