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It’s not a bright, shiny moment showcasing the best of human nature. The practice called “wardrobing” happens when consumers purchase an item from a retailer, use it, and then return it for a full refund. It’s usually done with pricey clothing, hence the name.
On Super Bowl weekend, it happens with TVs.
According to B-Stock Solutions, an online marketplace for retailers’ returns and overstocks, in 2016-2017 consumers returned twice as many TVs between January and March compared to October through December. The first quarter represents the highest number of TV returns made all year.
Each year, B-Stock facilitates the movement of billions of dollars worth of returned and overstock inventory via the world’s largest B2B recommerce marketplace. This means, of course, that we sit in the middle of a two-sided network madue up of…