This website uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To find out more and change your cookie settings, please view our Privacy Policy.
A Fortune 500 home improvement retailer was experiencing an increase in customer-returned appliances. The items, which consisted of name-brand washers, dryers, ranges and refrigerators, among other products, were currently being put back on the floor and sold directly to consumers at deeply discounted prices. As more products came back opened and with visible damage, the retailer – not wanting to risk hurting its brand or set expectations for rock-bottom, a-stock pricing – began looking for a new remarketing solution.
The retailer turned to B-Stock with the following requirements:
B-Stock launched a branded, private B2B liquidation marketplace for the retailer, enabling large numbers of approved business buyers from across the U.S. to bid directly on truckload quantities of inventory via competitive online auctions.
Over time, auction strategies were applied to maximize price. This included:
Within a few days of launching its B2B liquidation marketplace, the retailer had nearly 1,000 registered buyers competing for truckload-size quantities of its returned and overstock appliances. Ongoing demand generation campaigns have continued to drive qualified buyers to the marketplace, with 250 to 300 new buyers registering each month. In addition, they decreased their lot size from full truckloads to quarter truckloads. As a result, the retailer increased recovery rates by 42% in a single quarter.
Download Case StudyHoliday returns are on the horizon, learn how to better tackle them by watching our webinar.
Watch Now
Ready to optimize your liquidation strategy?
Email Us
What is it that separates top consumer goods brands and retailers from the rest of the pack? Having well-designed, thoroughly tested products is one obvious answer. And there’s definitely something to be said for a helpful and efficient shopping experience,…
Are you looking for a cost-effective solution for buying or selling furniture? Furniture pallets might just be the answer you’ve been searching for. Whether you’re a business looking to purchase furniture in bulk or start selling furniture pallets of your…